Data To Ensure Apparel Manufacturer Success

Data To Ensure Apparel Manufacturer Success

This Point of View explains how apparel brand organizations can create a more customer-centric approach by defining very specific customer segments, learning all they can about them, and then developing integrated marketing strategies customized for each segment’s needs. Until recently, apparel marketers lacked the behavioral data, analytical solutions, technology platforms, and organizational structure to glean and react quickly to shifts in shopper behavior. Today’s innovative apparel brand marketers are implementing more aggressive approaches for securing and integrating data, applying analytics, adding predictiveness and creating more effective measurement approaches to their marketing. Find out how apparel organizations can implement the right processes to anticipate and rigorously take advantage of behavioral shifts.

Information Resources, Inc. (IRI)

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