Retail Channel Strategies What kids are drinking at school

Retail Channel Strategies What kids are drinking at school

Earlier this year, the American Beverage Association (ABA), Washington, D.C., reported that America’s leading beverage companies have reduced the calories in beverages shipped to U.S. schools by 88 percent since 2004. The results show that the ABA and the Alliance for a Healthier Generation, a joint initiative of the American Heart Association and the William J. Clinton Foundation, delivered on their three-year commitment to remove full-calorie soft drinks from schools and replace them with lower calorie, smaller portioned beverages.

Information Resources, Inc. (IRI)

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