Point of View: Back to School: Canary in the Coal Mine for Holiday Spending

Point of View: Back to School: Canary in the Coal Mine for Holiday Spending

Savvy marketers will be keeping an especially keen eye on shopper demand this back-to-school season in order to gauge potential for the holidays. This Point of View reveals an in-depth assessment of this year’s fall shopping behaviors.

Information Resources, Inc. (IRI)

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