Report: 2010 Lower-Income Shopper Report

Report: 2010 Lower-Income Shopper Report

This executive summary of the leading-edge 2010 Lower-Income Shopper Report reviews topline results of a cross-demographic, cross-channel, and cross-category analysis with meaningful implications and recommended action steps for those serious about building loyalty with these shoppers. This forward-looking, action-oriented analysis focuses on understanding recessionary spending behavior and attitudes of key lower-income micro-segments that are driving CPG growth at retail today. Learn about five key lower-income micro-segments, including what is important to each segment, what it will take for you to be successful in serving their changing needs, and case examples of how best-in-class marketers are achieving success in serving these shoppers today.

Information Resources, Inc. (IRI)

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