30 Sep Webinar Replay: Holiday Shopping 2010
HOLIDAY SHOPPING 2010
Bounty on a Budget
As we enter the 2010 holiday shopping season, marketers question whether consumers will tighten or loosen their purse strings with an unpredictable 2011 economy looming on the horizon. As confidence about the immediate future continues to lag, shoppers are cautious of how and where they will spend their money. Yet, the holidays have always been and continue to be a time to treat ourselves, our family and our friends, even perhaps especially when times are tough.
As shoppers plan for the 2010 holidays, how will their desire to splurge versus their need to manage costs balance out?
Based on SymphonyIRI Group’s latest survey research, this webinar will reveal the mindset of CPG shoppers as they plan for this year’s holiday season. Equipped with economic coping strategies which are now second nature to many, shoppers are predicted to be more mindful in their approach to planning and executing holiday celebrations as well as gift giving. While shoppers will keep their eyes firmly planted on the bottom line, they are looking forward to celebrating and, perhaps, just a bit of extravagance. Marketers who delight shoppers by making it easy for them to keep costs down without sacrificing quality and indulgence will gain a place in shoppers’ hearts and minds long after the holidays.
* Discover the tactics shoppers will rely on to stay on budget during the holidays, from private label and bulk purchasing to coupons.
* Preview where consumers are planning to shop for food, beverages, gifts, and other CPG purchases during the holidays.
* Develop marketing messages that will “wow” shoppers by making delectable feasts and generous gifts an affordable reality.
Host: Susan Viamari, Editor of Times & Trends, SymphonyIRI Group
Duration: 60 Minutes