In the News: SymphonyIRI examines lower-income shoppers’ spending habits

In the News: SymphonyIRI examines lower-income shoppers’ spending habits

Even in a challenging and rapidly changing marketplace, lower-income shoppers will generate $ 115 billion in incremental spending during the next decade, the SymphonyIRI Group reported Monday in its fourth annual research report, The Lower-Income Shopper Report: Serving Lower-Income/Multicultural Shopper Micro-Segments.

Information Resources, Inc. (IRI)

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