Consumer Expectations Webinar

Consumer Expectations Webinar

Is CPG Serving to Satisfy?

During instable economic times such as these, consumers’ expectations for CPG change rapidly and keeping up with them can seem an insurmountable challenge. Consumers have demonstrated a willingness to shop across channels, switch brands, and in some instances, exit a category completely if products or retailers don’t meet their expectations. Those marketers who quickly adapt to changing consumer needs and wants are rewarded with share of wallet and shopper loyalty. Those who don’t adapt, cease to excel.

Are you doing enough to serve consumers heavily marked by financial strain and economic instability?

Based on SymphonyIRI Group’s latest Times & Trends report, this webinar will reveal the expectations consumers have set for the packaged goods industry and the criteria by which they measure CPG performance. Although indicators show glimmers of a more stable economy in the future, consumers remain very much entrenched in a conservative mindset and continue turning to packaged goods marketers to help them find their way. Savvy marketers who understand these expectations and related consumer perceptions have a distinct advantage in addressing the most intimate needs of their key consumer segments.

* Discover how consumer attitudes and expectations vary across departments, categories and consumer segments.
* Learn how you can improve price and value perception, the retail experience, and brand image to better meet and exceed consumers’ changing selection criteria.
* Capitalize on growth opportunities by building your marketing messages around an intimate understanding of the core wants and needs of target consumers.

Host: Susan Viamari, Editor of Times & Trends, SymphonyIRI Group
Date: Tuesday, November 9th
Time: 9:00 to 10:00 a.m. PT; 11:00 to 12:00 p.m. CT; 12:00 to 1:00 p.m. ET

Register using the form on the right

Information Resources, Inc. (IRI)

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