07 Aug Times and Trends: Consumer Expectations: Is CPG Serving to Satisfy?
Even in the best of environments, winning isn’t easy. Consumers are a discerning bunch. They have demonstrated a willingness to shop around to get what they want. They will shop across channels, they will switch brands, and in some instances, they will exit a category completely. These behaviors are seen even in the best economic conditions. Today’s economy is far from “best condition” and today’s CPG environment is anything but easy.
The U.S. economy has officially emerged from recessionary status. Consumers, on the other hand, remain very much entrenched in a conservative mindset. Despite economic brightening, many are still struggling to find steady financial footing. Clearly, consumers are turning to packaged goods marketers to help them find their way.
This issue of Times & Trends reveals the expectations consumers have set for the packaged goods industry and measures CPG marketer performance against these expectations. Savvy marketers who understand these expectations and related consumer perceptions have a distinct advantage in addressing the most intimate needs of their key and target consumer segments.