Author: Jim Embry

CPGBrokers & Associates starting working with Prince of Peace - Tiger Balm in 2010. Key channels that we focused on included food, drug, mass/multi outlet, independent drug, health/nutritional, and DIY. Challenge/Opportunity: The CPGBrokers structure included implementing a master broker model to help support existing sales resources at Prince...

  Sunology offers broad-spectrum sun protection using only natural active ingredients. It acts as a physical sunscreen, reflecting the sun’s harmful rays rather than absorbing them and nourishes the skin with inactive ingredients like vitamins and antioxidants, which promote healthy, more youthful skin when worn regularly....

Focus and execution is one of the biggest strengths of CPG Brokers representing clients across multiple channels.  Nothing says it better than CPGBrokers’ strategy, using a detailed planning and analytics approach that promotes attention to brand building using a more rich, deeper client/account management best...

Electronic commerce, otherwise known as e-commerce, is a rapidly growing type of business. In fact, it is projected to grow globally up to a staggering $1.4 trillion in 2015! CPGBrokers is positioned to be a part of this exciting growth, by taking our customers on...

World Class Category Management for the consumer packaged goods sector. Category Management should always be concerned with asking, "What are your distribution experts delivering?" [caption id="attachment_1983" align="alignright" width="300"] category management[/caption] Consider how ‘one-off’ savings initiatives do not address systemic root cause issues when dealing with total cost of ownership challenges. Your...

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